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Isha Edwards is an idea catalyst for individuals and organizations across 12 industries including music, media, fashion, film, academia, professional services, nonprofit, and small business administration. Through EPiC Measures, Isha provides brand-driven marketing consulting and business development services. Her skills and experience in business management, business education, and marketing communications enables her to implement a practical, comprehensive approach to establishing, operating, and growing a business.

Branding is an essential part of marketing a good or service and even a person. Long before becoming a household name was the “in” thing to aspire to, companies took pride in their products, stellar customer service was a vital part of the brand experience and so were value-added incentives. Today’s economic malaise has led to a series of shortcuts for product brands—all in the name of savings and continued profits. People brands are now more popular than product brands yet struggle to maintain the key ingredient required to market effectively. What is the business of branding? Join Isha on Inside the Winner’s Circle to find out!